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Optimise for Mobile Traffic to Gain a Competitive Edge

Name: D3 Creative
Address: Broadstone Mill, Broadstone Road, Stockport, England, SK5 7DL, UK
Telephone: 0161 524 5554

Our smartphones allow us to jump between apps effortlessly, tapping and swiping our way forward. We expect websites to work just as seamlessly.

Posted: 12th May, 2017 12:00 am by Stephen Meehan in Web Development Updated: 21st August, 2025 3:06 pm

Close-up of a young woman using a mobile phone. Portrait of a happy girl typing a social media message on her mobile phone.

That’s why it’s so jarring when we hit a site that doesn’t load fast or is difficult to use. Instead of being useful, slow, clunky websites only encourage mobile visitors to backtrack - quickly.

Three benefits of a mobile-ready website

Improved user experience
Faster load speed
Reduced bounce rate

A competitive advantage

A frustrating smartphone experience reflects poorly on your business and will push many visitors away. It’s simple, if you optimise for mobile traffic, you’ll gain a competitive edge over those that don’t.

Let the numbers guide you

If you’re using Google Analytics, it’s possible to check what percentage of visitors are smartphone users. If enough traffic is coming from mobile sources, it’d be worthwhile improving your site.

Is there room for improvement?

Every business should have the help it needs to succeed on the web. Together, we can make it happen. Get in touch to schedule a free 15-minute site enhancing consultation.